Challenges with TB diagnosis and patient adherence to treatment undermine South Africa’s efforts to achieve the 90-90-90 TB targets by 2022. Using mass media to saturate audiences with TB information, and social media to support retention in care by linking patients to health advocates in their communities shows promising results to contribute to global efforts to #BeatTB and #EndTB.
Between January and December 2017, USAID Tuberculosis South Africa Project staff gave 20 radio interviews, reaching approximately 17 million listeners.
